Cindy Goh Joo Seong
Partner
Dispute Resolution | Intellectual Property & Technology | Tax
Practice Focus
Cindy’s practice areas include corporate and commercial litigation, intellectual property, and tax matters. Cindy also specialises in all aspects of non-contentious IP matters concerning trade mark, patent, copyright, registered design, confidential information, enforcement work, licensing and franchise.
E cindygoh@cheangariff.com
GL +603 2691 0803 ext 192
DL +603 2693 2128
Experience & Credentials
Cindy has a strong track record of successfully representing clients in precedent-setting cases and large-scale litigation. For instance, Cindy successfully argued the first case in the world where the Court was persuaded to invoke its power to amend a company’s constitution, the first case in Malaysia concerning an “anti-foreign arbitration injunction”; the ground breaking decision concerning anti-competition clause in franchise transactions involving international parties, the leading patent invalidation case that changed the patent law in Malaysia; just to name a few.
With more than 20 years of experience as a practitioner, Cindy’s clientele ranges from local public listed companies to many well-known foreign muti-national corporations. Cindy’s past experiences include handling complex IP disputes, shareholders’ disputes, corporate restructuring exercises, defamation, negligence, contractual disputes, banking and land related matters. Cindy was also involved in domestic and international arbitrations including proceedings in Rome, Italy. She has experience conducting tax appeals at the Special Commissioners for Income Tax, High Court and the Court of Appeal. Cindy also advises clients on complex IP issues and managing their IP portfolios.
With a plethora of awards under her belt, Cindy was awarded the “Asia Pacific Female Lawyer of the Year Award 2022”, second runner up under the category ‘Lawyer of the Year Award 2020 in Malaysia” recognised in the Hall of Fame, Top 100 Female in Litigation in Asia Pacific, and many more. She has led the firm to be awarded IP Firm of the Year in Malaysia for numerous years and received Malaysia’s Contentious Firm of the Year Award in Hong Kong.
Testimonials from clients include, “Cindy Goh is highly-skilled with invaluable in-depth knowledge of IP litigation. She provides excellent, sound and honest advice.”; and “Cindy Goh’s client engagement is exceptional in our view. She ensures that she is always available to address concerns and is proactive when dealing with issues.”
Cindy is the Chairperson of the Malaysian Bar IP Committee, a Board member of the Asian Patent Attorneys’ Association (APAA), a committee member of the International Trademark Association (INTA) and is the firm’s representative in the Malaysian Intellectual Property Association (MIPA). She is also the Global Treasurer of Advoc, a network of independent law firms in the world.
Publications
- Case summary on Gunung Lang Development v KPHDN, Tax Guardian Malaysia
- Breaking the Deadlock: Court’s Power to Alter a Company Constitution under Section 37, Legal 500
- Border Measures in Malaysia, Mondaq
- Traditional Knowledge in Malaysia, Advoc
Qualifications
A graduate of International Islamic University of Malaysia with Bachelor of Laws (Second Upper Honours) for both Civil law and Syariah law. She was admitted as an advocate & solicitor of the High Court in Malaya in July 2001. Cindy is a registered trade mark, patent, and industrial design agent in Malaysia.
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